ARR Calculator
Model annual recurring revenue from MRR, growth, churn & expansion. 12-month projection. No signup.
ARR is the annualised run-rate of subscription revenue (typically MRR × 12). It is a management metric, not GAAP revenue.
Applies to existing MRR only. New customer MRR is added on top.
Run-rate ARR = $25,000 MRR × 12 months (non-GAAP)
Benchmarks: GRR 88–95% · NRR 101–120%+ strong · 120%+ elite
Blue = your projection with all inputs. Red = what happens if you stop acquiring customers and expansion stops (churn-only decay). The gap is the value of your growth motion.
NRR > 100% means your existing customers alone grow your ARR — every new customer is pure upside. 120%+ NRR is elite (e.g. Snowflake, Datadog).
At scale, expansion dominates: companies above $50M ARR often see 40–67% of new ARR from expansion, not new logos.
GRR 88–95% is the healthy range for most SaaS. Below 80% signals significant product-market fit or pricing issues.
Note: this calculator uses subscription run-rate logic. Usage-based / consumption models (e.g. Snowflake, Datadog) use trailing 30- or 90-day annualisation instead.
Free for everyone — no signup. Help your network model their ARR.
Copy summary pastes: “Current ARR: $300,000 | 12-month ARR: $538,592 | NRR ~89%”